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Case study · Ecommerce
Ecommerce store growth programme
Store conversion improvements, Shopping and Meta campaigns, and WhatsApp retention for a D2C brand.
This case study is being prepared.
Below is the challenge we typically see and how FlooMake approaches this type of project. Measured results will be published here only after they are verified and approved by the client.
Summary
Project overview
Typical services
This case study template documents a typical ecommerce growth engagement: conversion improvements on the store, Google Shopping and Meta campaigns, and WhatsApp retention flows.
The challenge
D2C brands often reach a plateau: traffic from ads grows, but conversion rate, average order value and repeat purchases stay flat. Product feeds have errors, checkout has friction, and there is no system for bringing customers back.
Our approach
Our approach is to fix the store first — product pages, checkout and speed — then clean the Merchant Center feed, restructure Shopping and Meta campaigns around margin, and add abandoned-cart and post-purchase WhatsApp flows.
Process
Process
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Store & data audit
Analytics, feed, checkout and campaigns.
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Conversion fixes
Product pages, trust elements and checkout.
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Feed & campaigns
Merchant Center, Shopping and Meta restructuring.
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Retention flows
Cart recovery and repeat-purchase messages.
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Measure
Revenue, ROAS and repeat rate tracked monthly.
Outcome
Results
Results for this project will be added once the data has been verified and the client has approved publication. We do not publish estimated or illustrative numbers.
More work
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